Lots of talk about Fred Wilson’s views on Marketing. I’m not sure I agree entirely that marketing is for companies with sucky products. I don’t think that’s the case for all marketing, but I will say that Wilson’s on to something…marketing is often used as a crutch for sucky products or an excuse for when decent products fail to see traction. At the early stage though, and perhaps especially for B2C, you want to focus on building a product that will create evangelists and thus require less promotion (which is different than marketing).
Ideally, you’d want your product to be your best marketer and your early adopters to be your best sales people.