The world is still obsessed with Facebook

It’s safe to say that this social networking stuff is here to stay.  And its impact on higher education has never been greater.  This story about Jackson Community College is representative of the larger trend in higher education towards engaging students and prospects via social media.  In just a couple of years, they’ve gone from having virtually no presence in social media to now having well over 1,600 people that “like” the institution on Facebook.  Not bad, and certainly in line with what other institutions are seeing. 

A recent survey conducted by Kaplan found that 82 percent of admissions officers reported that their school is using Facebook to recruit students.  And, according to a study contducted last May by UMASS Darmouth’s Center for Media Research found that:

Familiarity with social networking has jumped from 55% reporting they were very familiar with it in 2007, to 63% in 2008 and now to 83%. Admissions officers have clearly embraced Facebook and other social networking sites as viable forms of communication with their constituency. Familiarity with social networking has jumped from 55% reporting they were very familiar with it in 2007, to 63% in 2008 and now to 83%. Admissions officers have clearly embraced Facebook and other social networking sites as viable forms of communication with their constituency.

 

So why the continued interest in social networking and Facebook in particular? This clip by Alex Trimpe sums things up pretty well. The world is (still) obsessed with Facebook.  

The World Is Obsessed With Facebook from Alex Trimpe on Vimeo.

 

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