Most Social Networkers are “Joiners” Not “Creators”

MediaPost recently highlighted some interesting statistics from Forrester Research which found a lack of “creators” could be stifling the growth of the social web.  Their main concern is that a lack of growth in this area could translate into a lack of creativity and fresh ideas.  In my opinion, the problem is even more severe: disproportionate representation.  This apathy on the part of most social media users will result in a few people with popular ideas receiving undue attention simply because those with better ideas refuse to step forward.  In the end, content will be driven more by popularity than quality.  This isn’t to say popular content is always bad, but a lack of diversity in content creators makes it easy for a few heavy contributors to hog all the attention.

The solution? Start sharing your ideas.  Even the small ones.

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