The Multi-task Generation

The youth of today sure do love to multitask.  Forrester Research recently asked a group of U.S.-based 18-24 year-olds which activities they’re typically doing while surfing the Internet.  As the graphic below demonstrates, this generation is full of multitaskers who do anything from talk on the phone to read a newspaper while on the Web.  

Oh, but Forrester adds, “…consumers don’t just multitask across different channels; they also do many different things on the PC at the same time.”  

This begs the question, what (else) are they doing when they’re reading that email from your college or filling out that online application?  What are the chances that your presence will stand out?  You better hope they’re supertaskers.

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