Online/Offline Role Reversal

While the online channel may have quite a ways to go before catching up with offline channels, Jeremy Nedelka of 1to1 poses a question that may have some retailers looking at how they conduct business. 

By most accounts, online sales this holiday season were strong compared to in-store.  However, the percentage of online sales compared to overall retail sales is still relatively small.  Today, the reality is that many view the online channel as the primary source of research, but still transact offline.  But if Nedelka’s hypothesis is correct, it could be just a matter of time before those roles are reversed.  Here’s the scoop.

It may be a stretch, but it’s an interesting thought. 

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