How CRM Can Help You Do More with Less

One of the things we like to stress here at Intelliworks is the ability for a well-executed CRM initiative to not only provide operational insight into your recruitment and marketing efforts, but also help create efficiencies in how colleges and universities manage their admissions and enrollment operations.  In particular, how can CRM help you do more with less resources (something that’s become all too common in today’s higher education environment)?

Recently, we spoke with a reporter at DM News who set out to explore how CRM can offer colleges an edge.

Here’s an excerpt from the article:

According to the US Census Bureau, col­lege enrollment in America is up 17% since 2000. More people apply to colleges each year, and the influx of interested students makes college admissions officers’ jobs much harder than just a few years ago. On top of try­ing to attract the people who will actually enroll, attend and pay, college recruiters now try to keep track of inquiries coming in from multiple chan­nels and from around the world.

Even a small liberal arts school nestled away in central New Hampshire can’t escape the growing technological demands of modern campus recruit­ment. Managing inbound information requests from online, print, e-mail and phone sources, as well as outbound e-mail marketing and event planning, is par for the course at New England College, a school of 1,060 undergraduates located 20 miles from Concord, NH.

When its old sys­tem couldn’t keep up with its modern marketing plans and its ever-growing number of interested prospects New England College (NEC) turned in 2007 to Intelliworks, a CRM platform provider, to help build the perfect incoming class of 375 freshmen and transfer students.

Here’s a link to the full story.